Zest Equity
Zest Equity – Democratizing Private Market Investing
Zest Equity enables startups, investors, and founders to create and manage private investment vehicles with transparency and efficiency. The platform simplifies the process of structuring SPVs, managing investor participation, and tracking ownership — bridging the gap between traditional venture investing and digital accessibility.
Built to serve a fast-growing ecosystem in the Middle East, Zest empowers founders to unlock liquidity while giving investors direct access to vetted private opportunities.
Key Features:
- SPV Creation & Management – Launch and manage special purpose vehicles in minutes with guided workflows.
- Investor Dashboard – Real-time visibility into portfolios, capital calls, and performance metrics.
- Cap Table Automation – Streamlined ownership tracking with automated reporting and digital compliance.
- Deal Room – Secure data-sharing space for due diligence and investment documentation.
- KYC & Compliance Integration – Built-in checks and verifications to ensure trust and transparency across transactions.
Challenge
Zest Equity set out to simplify how founders and investors interact in private markets. Traditional investment workflows involved scattered spreadsheets, manual legal coordination, and opaque investor management tools — making it difficult to scale and ensure trust.
The key challenges were:
- Fragmented Workflows – Founders and investors used multiple tools to track investments, causing delays and errors.
- Limited Transparency – Investors lacked real-time visibility into performance, compliance, and fund structure.
- Complex Fund Setup – Creating and managing SPVs required deep legal and financial knowledge, slowing adoption.
The challenge was to design a unified, investor-first experience that made private market investing as simple as managing a digital portfolio.
Deliverables
To solve these challenges, I led product design and UX strategy across Zest’s core investment platform, focusing on clarity, scalability, and compliance integrity:
- SPV Builder – Designed a step-by-step flow allowing founders to launch and manage investment vehicles with minimal friction.
- Investor Dashboard – Created a data-rich yet intuitive interface for investors to monitor commitments and returns.
- Deal Room UX – Introduced secure collaboration spaces with tiered access and document-level permissions.
- Automated Cap Tables – Developed an ownership-tracking system that updates dynamically as deals progress.
- KYC & Verification Flows – Integrated a streamlined onboarding process for investor verification and compliance.
- Investor Communication Hub – Added messaging and update features for transparent founder–investor interaction.
- Product Marketing Collateral – Designed pitch decks and investor materials used to secure partnerships and funding.
- Design System & Brand Refresh – Established a clean, modern design system aligned with Zest’s fintech positioning.
Results
- $97.6M+ TVL Peak – Strengthened Milkomeda’s brand trust and adoption, leading to record transaction volumes.
- Seamless Cross-Chain Asset Management – Improved the bridge experience, reducing fragmentation across blockchain networks.
- Stronger Web3 Visibility – Positioned Milkomeda as a leader in Layer 2 scalability with a compelling, user-friendly product experience.
Conclusion
Milkomeda DApp demonstrates how UX/UI design, security-focused asset management, and intuitive Web3 tools can accelerate blockchain adoption. By simplifying asset consolidation, enhancing security, and improving usability, this project played a pivotal role in expanding Milkomeda’s adoption and market position in blockchain interoperability.
